Later, the diamond was sold to wealthy American couple,  Evalyn and Ned McLean, who symbolised the glamour of the Roaring 20s. Soon after, their son died in a car accident, Ned suffered from a mental illness and their daughter died. The diamond quickly became front page news as American audiences became fascinated with curses, after the discovery of Tutankhamun's tomb. Evalyn, desperate to undo the bad that the diamond had supposedly brought into the world, began to use it for good - displaying it at charity events and even offering it to brides to use on their special day as their something blue...